Privacy Policy

Welcome to the e-commerce website ("Site") operated by Eclixarion Hat Atelier ("Eclixarion" or "we"). We value your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, store, and protect your personal information, as well as your rights regarding it when you use our website globally. This policy applies to all users who interact with us via www.eclixarion.com or our mobile application (hereinafter referred to as "APP").

If you have any questions about this policy, please contact us at support@eclixarion.com

1. Legal Framework We Adhere To

We comply with the following laws and regulations, including but not limited to:

• Personal Information Protection Law of the People's Republic of China (PIPL)
• Measures for the Standard Contract for Outbound Cross-border Transfer of Personal Information of China
• Cybersecurity Law of the People's Republic of China
• APEC Cross-Border Privacy Rules (CBPR)
• General Data Protection Regulation (GDPR) (applicable to EU users)
• Other applicable regional privacy laws (e.g., California Consumer Privacy Act CCPA in the US)

We ensure transparency, legality, and security when processing your personal information globally.

2. Personal Information We Collect

To provide high-quality hat browsing, purchasing, and customer service, we may collect the following information:

2.1 Information You Provide Voluntarily

• Registration and Account Information: Name, email address, phone number, password, mailing address (used to create an account or place an order).
• Order Information: Details of purchased hat products, payment information (e.g., bank card number, Alipay, WeChat Pay, or PayPal account information, depending on the payment method you choose), delivery address, invoice information.
• Customer Communication Information: Feedback, inquiries, or return/exchange requests provided when contacting us via email, phone, online chat, or social media (WeChat, WhatsApp, etc.).
• Promotional Activity Information: Preference information provided when participating in marketing campaigns, promotions, or surveys (e.g., hat style, size preferences, etc.).

2.2 Information Collected Automatically

• Device and Usage Information: IP address, browser type, operating system, device identifiers, access time, page browsing history, click behavior.
• Cookies and Tracking Technologies: We use Cookies and similar technologies (e.g., pixel tags) to record your browsing preferences, analyze website traffic, and provide personalized advertising. For details on Cookies, please refer to Section 6.
• Geolocation Information: With your permission, we may collect your approximate location (e.g., city level) to optimize logistics delivery or provide localized content.

2.3 Information from Third-Party Sources

• Payment Service Providers: Payment processors (e.g., Alipay, WeChat Pay, Stripe, PayPal) may provide information related to transactions.
• Logistics Partners: Logistics companies may provide delivery status or address verification information.
• Social Media Platforms: If you log in or interact via social media accounts (e.g., WeChat, Instagram), we may obtain your public profile information (e.g., user ID, avatar).
• Marketing Partners: We may obtain anonymized user behavior data from advertising networks or data analytics providers to optimize services.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

• Providing Services: Processing orders, payments, deliveries, and returns/exchanges; managing your account and providing personalized recommendations (e.g., recommending hat styles suitable for you); providing customer support and responding to your inquiries; and for customs declaration purposes, providing the recipient's name, phone number, and address to customs for clearance (legal mandatory requirement).
• Optimizing Experience: Analyzing website usage to improve website functionality and user interface; personalizing content and advertising (e.g., recommending hats based on your browsing history).
• Marketing and Promotion: Sending you promotional information, new product releases, or coupons (you can unsubscribe at any time); conducting sweepstakes or events (e.g., "Design Your Exclusive Hat").
• Legal Compliance and Security Assurance: Complying with tax, customs, and other regulations; preventing fraud; protecting the security of the website and your account.

4. How We Share Your Personal Information

We do not sell your personal information. We share your information with third parties only in the following circumstances:

• Service Providers: Sharing delivery addresses and contact methods with logistics companies (e.g., DHL, SF Express) to fulfill orders; sharing payment data with payment processors to verify transactions; sharing data with cloud storage or IT service providers (e.g., Alibaba Cloud, Amazon Web Services) to support website operations.
• Marketing Partners: Sharing anonymized data with advertising platforms (e.g., Google Ads, Meta) to deliver targeted advertising.
• Legal Requirements: We may disclose information if required by law, court order, or regulatory agencies.
• Business Transfer: If the company undergoes a merger, acquisition, or asset sale, your information may be transferred to the new entity but will remain subject to this policy.

5. Cross-Border Data Transfer

As an international e-commerce business, our servers and partners may be located in mainland China, the EU, the US, or other regions. Your personal information may be transferred outside your country/region. We ensure compliant cross-border transfer through the following measures:

• Users in China: In accordance with PIPL requirements, before transferring data outside mainland China, we will obtain your explicit consent and undergo security assessment by the national cyberspace administration (if applicable).
• EU Users: We comply with GDPR by using Standard Contractual Clauses (SCCs) or partnering with data recipients located in regions with "adequate protection."
• Other Regions: We use encryption technologies (e.g., TLS 1.3) to protect data transmission and collaborate with partners who adhere to international privacy standards.

6. Cookies and Tracking Technologies

We use Cookies and similar technologies to enhance your experience:

• Essential Cookies: Support core website functions (e.g., account login, shopping cart).
• Functional Cookies: Remember your preferences (e.g., language, currency).
• Analytical Cookies: Count visits and user behavior (e.g., Google Analytics).
• Advertising Cookies: Support personalized ad delivery.

You can manage Cookies through browser settings or by clicking "Cookie Settings" at the bottom of the website to adjust preferences. Rejecting non-essential Cookies may affect some functions.

7. Your Rights

Depending on the laws of your region, you may have the following rights: right to access, right to rectification, right to erasure, right to restriction of processing, data portability, right to object, right to withdraw consent, and the right to lodge a complaint with a supervisory authority. Please contact us at support@eclixarion.com to exercise your rights. We will respond within 30 days (or within the timeframe prescribed by law).

8. Data Security

We take technical measures (SSL/TLS encryption) and organizational measures (access control, staff training) to protect your information. In the event of a data breach, we will notify you and regulatory authorities within the stipulated time as required by law. However, internet transmission is not 100% secure; please keep your password safe.

9. Data Retention

We retain your personal information only for the period necessary to fulfill the collection purposes. For example, account data is kept for 6 months after you close your account, unless a longer period is required by law (e.g., tax records need to be kept for 5 years); marketing data is deleted immediately after you unsubscribe.

10. Children's Information

Our services are intended for users aged 18 and above. We do not knowingly collect personal information from children. If we discover data from minor users, we will delete it immediately.

11. Third-Party Links

Our website may contain links to third-party websites (e.g., payment platforms, social media). We are not responsible for their privacy practices, and we recommend that you review their privacy policies.

12. Updates to This Policy

We may update this Privacy Policy from time to time. In the event of significant changes, we will notify you via email or website announcement. Continued use of our services indicates your agreement to the updated Privacy Policy.

13. Contact Information

For any questions or complaints, please contact:

• Email: support@eclixarion.com
• Mailing Address: No. 8 Xiushan Road, Chengqiao Town, Chongming District, Shanghai (Shanghai Chongming Industrial Park)